Projektleiter: Clare Shaw, Tim Dixon, Cali Fish, Nayab Malik, Sam Robinson
Kreativdirektion: Franki Goodwin, Tobias Tercic, Hernan Dietrich & Avani Maan
TASK
Deutsche Telekom is on an ongoing mission to support young people through connected technologies. With 82% of Gen Z globally saying they are active in some way when it comes to advocacy and activism (VICE Media Group 2022 Youth Census), our brief was to show this socially conscious generation that connected technologies can affect positive change in the real world.
IDEA
Value. A blockchain verified proof of volunteering designed to legitimise, connect, and accelerate youth-led organizations across Europe.
