Welcome to Everyday - The global Siemens company purpose - as a game.
Art:
Intranet
Agentur:
Curious Company
Projektleiter:
Julia Wübbe
Kreativdirektion:
Henning Westerwelle, Andre Hennen
Siemens has a complex and ambitious corporate purpose: "Transform the Everyday".
How do we communicate it to over 320,000 employees worldwide - from the Managing Board to the trainees in the canteen? In line with the focus on digital transformation and sustainability, our digital solution should also be sustainable, i.e. require few resources in operation and be open to further development and ready for versatile use (e.g. trade fairs & events).