There‘s a reason for everything in the world. Get out of bed each day? Because the alarm clock‘s ringing. A colorful outfit? Because it‘s awesome. Read this description until the end? Because it‘s worth it. And launch a brand campaign in which we provided a reason to love McDonald‘s day after day on social media? Because we can. And not just for a week or a month - but for an entire year.
To keep track, we developed a trust score to keep track of our campaign.